Wednesday, 22 July 2015

Let's Ponder (Discussion 1): Is it true that...

In preparation of the I&E Bazaar, class S1-10 conducted a survey and found that the McDonald's "Crispy Chicken Breakfast Deluxe" meal is very popular amongst the SST students. They decided to sell a similar breakfast set in that morning.

To advertise their stall, they included the following chart in their promotional flyer.
Their publicity gimmick was, "We are one-third of what you normally paid!"

From a consumer's point of view, what is your reaction to this publicity stunt?
Hint: Remember to elaborate your response by applying what we learnt in this topic

Remember to include your Group number before submitting the comment.

1. GROUP 3
The graph shows that their chicken price is actually \$7.90 and not the \$2.70 they promised even though the bars is 1/3 shorter

2. I would be very surprise as this gimmick is hard to see through

Hsien Kit
13
Grp 3

3. The SST version's bar may be one third of the original version's bar, but the price is not one-third. I would be attracted to the promo blindly, but if the graph is shown, I will be like "chey!"

4. Group 4
I would be taken aback as the stuff they said is not reflected in the price.

Z1 B0

5. Group 2
The promotional graph and gimmick are both lies, as the graph starts from \$7.70 to make the graph one third in comparison to the McDonald's breakfast, but the SST chicken is \$7.90. To be one third of the McDonald's set, it would have to be \$2.70 or \$2.80.

6. Group 3

I would not be happy and would probably not buy SST Crispy Chicken Deluxe.The promise is that the SST Crispy Chicken Deluxe would be 1/3 the MacDonald's price of \$8.30 which is \$2.70 but the SST Crispy Chicken Deluxe is sold at \$7.90.

7. Group 4

I would stand there and laugh at their math skills.

Justin Ng

8. Group 1

I would not buy it as they claimed it to be 1/3 of the price while in reality is like 40 cents cheaper which isnt 1/3 of the price.

9. Group 4

I'd laugh it off and never ever buy from them ever again until the end of time.
Well if they want to make a gimmick, MAKE IT SMART.

Choon Wee

1. Maybe I'd buy from them if there was a food crisis and if they were the last stall standing.

10. Group 2

The bar for SST chicken is one-third of the Mcdonald, but the price is not one-third
One-third of the Mcdonald's price should be \$2.70

11. Group 4

It is only 40 cents cheaper. It is not one-third of the original price. People will only fall for the graph if they do not read the markings at the side of the graph.

Aryan

12. Group 1
I wouldn't buy because they said it is 1/3 the price which should be \$2.70-\$2.80, but the graph shows that it's \$7.90.

13. I would be very surprise as this gimmick is hard to see through

Hsien Kit
13
Grp 3