Saturday, 26 September 2015

Data Handling: Enhanced Visual Representations for Effective Communication

During this "hazy" period, the PSI values are closely tracked to inform the public of the air quality. In addition, by studying trends (together with other related elements), it enables experts to make recommendation to the public, and even decisions.

Have you visited the SGHaze Explained website?
Apart from giving facts and reporting on the situation, and to provide guidelines and advice to the public how to cope with the 'hazy' days, the website uses 2 interesting visual representations to present information to the public.

Go to the website and explore the representations shown below.

Did you notice how much more data that the enhanced representations can present compared to similar representations printed on paper?

Point to Ponder: 
1. Do you notice that the types of visuals chosen are closely linked to the context?

  • Image 1: While we can just list/ tabulate the information in a table...
    • How has this type of visual enhanced the effectiveness of information communication?
    • What are the various types of information that the visual aims to 'deliver' to the public?
    • Apart from presenting so much information, in particular, what's happening at each 'hot spot', what other possible underlying objective(s) does this visual try to communicate to the public?
  • Image 2: Similarly, information could be presented in a table (click HERE to see tabulated data on 24 & 25 Sep from NEA website). 
    • Which is a more appealing mode of presentation? Why?
    • Instead of using individual graphs for each zone in Singapore, what do you is the purpose of 'combining' the graphs into one? (omit the thought of 'saving' space)

2. We notice that each representation contains very rich information.
  • What is the purpose of providing these additional information to the public? 
  • How are these data going to be useful to the public (community at large)? What are the different groups of 

Share your thoughts in Comments.

Image 1: Tracking Fires in South East Asia

Image 2: Tracking PSI values

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